Beijing Jeep: A Case Study Of Western Business In China

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Why Jeep Hit a Dead-End in China

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Meanwhile, in the United States, Jimmy Carter won the presidential election, thus bringing to the White House a Democrat with no political obligation to the right wing of the Republican Party on the issue of breaking with Taipei and establishing diplomatic relations with Beijing. Even so, it took another two years before conditions were ripe for the two countries to talk seriously about doing business with one another.


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In the United States, Carter moved first on the Panama Canal treaty and put off establishing diplomatic relations with Beijing until after the congressional elections. Texas oilmen on a mission to inspect offshore oil fields drawled enthusiastically over cocktails about the deals they hoped to clinch.

Among his students were some cadres, or officials, from the Beijing Automotive Works, the state enterprise responsible for Beijing's decaying jeep factory. Sung was asked to talk about the subject of joint ventures between Chinese enterprises and foreign companies.

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When he finished, some of the cadres from the automotive enterprise asked him whether he thought it would be possible to find an American partner for the jeep plant. Sung took the idea back to the United States. From his days at Bendix, he had good contacts in Detroit and the auto industry. Download PDF sample. By Jim Mann When China opened its doorways to the West within the overdue Seventies, Western companies jumped on the likelihood to promote their items to the main populous kingdom on the planet.

Boardrooms far and wide buzzed with excitement—a Coke for each citizen, a tv for each kinfolk, a private computing device for each workplace.